Qualitative Market Research - FMR Global HealthFMR Global Health

Qualitative Market Research

Our Other Expertise

Payers

KOLs

Hospital Managers

Specialists

General Practitioners

Pharmacists

Nurses

Patients

Consumers

Caregivers

Sales Reps

Biologists

Hospital / Nursing Home Management

Industry Players

Channel Partners

Face to face IDIs

  • Identification of individual rational and emotional criteria which explain motivations and barriers
  • Insight into deep-rooted individual attitudes
  • Explanation of individual strategies

Triads, mini-groups and FGs

  • Methods that appeal to interviewees because they encourage discussion and enable us to pinpoint areas of consensus
  • Possibility of mixing several profiles to stimulate debate, make any consensus even more revealing and identify sticking points
  • True interaction between participants to stimulate the production of ideas and create new concepts
  • Ideal for creative sessions using role play and projective exercises

Online communities 2.0

FMR GLOBAL HEALTH helps you set up, recruit and manage your online communities via Smartphone, tablet or Internet browser

HCPs or patients / consumers recruited are hosted on our platform in compliance with regulations

  • Forums
  • Daily uploading of videos
  • Image sharing
  • Blogs
  • Questionnaires
  • Online workshops
  • Individual activities
  • Questions of the day
  • Brainstorming
  • Discussions and chats

Hospital Day-in-life

This is a total immersion process aiming to better understand the organisation, choice rationale, interactions, needs, expectations and decisions of your target in their hospital setting

  • Your moderator will accompany hospital-based HCPs during an entire working day: interaction with teams in the departments, participation in hospital staff meetings, consultations, prescriptions, etc.
  • The moderator asks the HCP questions arising from their various observations, depending on the type of information they are trying to gain insight into

The discussions between the moderator and the HCP revolve around the situations observed and thus enable to gain an understanding into attitudes and to explain behaviors

IDIs on site of practice

Mystery shopping

Market characterization

Web-assisted TDIs

  • The same expert moderator carries out all the interviews in a geographical area
  • More flexibility for the HCP or patient/consumer
  • Interviews spread out across the geographical area targeted
  • Possibility to show visuals via our totally secure Online platform

Workshops

  • Method that appeals to interviewees because it encourages discussion and enables us to pinpoint areas of consensus
  • Possibility of mixing several profiles to stimulate debate, make any consensus even more revealing and identify sticking points
  • True interaction between participants to stimulate the production of ideas and create new concepts
  • Ideal for creative sessions using role play and projective exercises

Ethnographic interviews

Ethnographic interviews are first and foremost the art of observation.

The Ethnographer seeks above all to observe the interviewee, listen, understand their emotional stance, and penetrate levels of reality which are not normally expressed in conventional interviews.

They strive to get respondents to delve deep within themselves and share their views through their own story.

They encourage the respondent to express themselves freely and in the manner in which they personally see fit:

  • Recreating “life experiences
  • Using projective exercises to express a state of mind and feelings
  • Resorting to very open questioning based on less strict discussion guidelines

IDIs on site of congress

FMR GLOBAL HEALTH offers you the possibility to meet physicians of different nationalities attending the same international congresses as you.

  • In-depth IDIs outside the congress, in a studio or hotel equipped with the necessary viewing facilities.
  • These IDIs can be completed with the addition of a corridor survey :
    Physician questionnaires using tablets in the aisles of the exhibition area, or at the congress exit point with a set of questions defined with our client.

In-home visits

Journals

Exploratory research

Brand assessment

Usage and attitudes

Positioning

Gaps assessment

Creative concept evaluation

Communication creation

Deep dive research

Patient flow and journey

Psychological drama

State of mind

Image display

Thought bubbles

Snowman

Fruitful tree

War-games

One destiny

Imaginary house

Noah’s Ark

Taboo

Patient flow

Two baskets

Anaesthesiology

Cardiology

Central Nervous System

Dermatology

Endocrinology

Fertility

Gastroenterology

Haematology

Inflammatory Diseases

Immunology

Infectious Diseases

Intensive Care

Medical Devices

Metabolism

Oncology

Ophthalmology

Orphan Diseases

Pain Management

Respiratory and Allergology

Radiology

Rheumatology

Urology

Vaccines

Women’s Health

Others