Quantitative Market Research - FMR Global HealthFMR Global Health

Quantitative Market Research

Our Other Expertise

Payers

KOLs

Hospital Managers

Specialists

General Practitioners

Pharmacists

Nurses

Patients

Consumers

Caregivers

Sales Reps

Biologists

Hospital / Nursing Home Management

Industry Players

Channel Partners

Face to face interviews

CATI

Interviews are carried out by telephone by an interviewer who reads the questions on the screen, enters the answers via their keyboard and records answers to open-ended questions :

  • Centralisation of calls
  • Elimination of risk of errors when working through the questionnaires
  • Automatic monitoring of questionnaire coherence
  • Management of complex files and quotas
  • No data entry stage (saves time and decreases risks of error)
  • Automatic management of appointments and reminders
  • Random rotation of items

CAWI

The survey is sent by email to respondents who complete it alone or together with the interviewer :

– Possibility of achieving large samples with an interesting benefit / cost ratio
– Sending of personalized emails
– Automatic monitoring of answers
– Management of complex files and quotas
– Day to day updates on progress of fieldwork
– Possibility of viewing visuals, films and hearing audio recordings

CAPI

Moderators carry out interviews face to face with a tablet on which the fieldwork manager has first transferred all the information required for the purposes of the survey (questionnaire, quotas…)

The moderator reads the questions on the screen, enters answers, plays audio recordings, records answers to open-ended questions :

– Possibility of showing digital photos or even videos on the screen
– Automatic monitoring of coherence of answers
– Management of complex files and quotas
– Day to day updates on progress of fieldwork
– Transfer of data via WIFI by interviewers (saves time and secure)
– No data entry stage (saves time and decreases risks of error)

Mix-mode interviews

Online

Patient forms

Ad-hoc panels

FMR GLOBAL HEALTH creates your customised ad hoc panels of clients and prospects based on the criteria you have defined.

Once HCPs or patients have registered on the panel, they volunteer to answer the questions you wish to ask them throughout the year.

FMR GLOBAL HEALTH is a full service provider:
– Recruitment of targets
– Interviews (on line, telephone, face to face)
– Panel management
– Compensation for panellists
– Treatment and analysis of the data from each wave
– Consolidation of the various waves
– Reporting

Congress corridor surveys

FMR GLOBAL HEALTH offers you the possibility to meet physicians of different nationalities attending the same international congresses as you

– Questionnaires administered using tablets in the aisles of the exhibition area, or at the congress exit points :
* Recruitment criteria, profiles and questions defined with our client
* Representative samples of congress attendees

– This corridor survey can be completed with the addition of IDIs outside the congress, in a studio or hotel equipped with the necessary viewing facilities.

Observational forms

Mystery shopping

Tracking (ATU and others)

Brand image and positioning

Mapping and segmentation

Communication / concept tests

Recall Tests

Patient flow / Journey

Pre & post launch assessments

Market access

Consumer behavior and attitudes

Market sizing and potential

Price sensitivity meter

NPS

Satisfaction analysis

Gain and loss

Gaps analysis

Hesitation analysis

Conjoint analysis

Factorial analysis

Predictive analysis

Loyalty index

Segmentation

Cluster analysis

Driver analysis

Anaesthesiology

Cardiology

Central Nervous System

Dermatology

Endocrinology

Fertility

Gastroenterology

Haematology

Inflammatory Diseases

Immunology

Infectious Diseases

Intensive Care

Medical Devices

Metabolism

Oncology

Ophthalmology

Orphan Diseases

Pain Management

Respiratory and Allergology

Radiology

Rheumatology

Urology

Vaccines

Women’s Health

Others