In real life, facial expressions are an important part of behaviour and non-verbal communication.

Facial macro-expressions such as smiling, grimacing or surprise are the easiest ones to interpret. But facial micro-expressions are much harder to detect and yet they can give valuable insight into how someone feels about a situation or a new offer.

Analysis of facial muscles via a complex algorithm enables to capture the various facial expressions and link them to feelings.

In Healthcare Market Research, we use the Face Reading algorithm to carry out behavioural analyses based on rational and emotional criteria.

Analysis of facial expressions on a quantitative sample of physicians exposed to your communication strategy or your product enables to detect their facial emotions and link them to their behaviour.