In real life, writing out a medical prescription involves HCPs choosing one product rather than another to treat their patient’s pathology. Prescription is influenced by numerous factors such as patient profile, the pathology, patient history, products available on the market, etc.

Any research into prescription levers and barriers must adopt a method which does not base itself solely on declarations but also analyses facts.

In Healthcare Market Research, exploration of prescription levers and barriers must be based above all on the description by prescribers / non-prescribers of concrete patient cases stemming from their respective daily practice:

  • Patients they have treated with your product
  • Patients they have treated with a competitor product

Discussions concerning various patients will bring to light the levers and barriers of their prescription depending on profiles.