The secret to identifying diagnosis processes and criteria behind treatment choice
Re-enacting Consultations Live is a marketing technique based on facts…
In real life, office and hospital-based GPs/specialists have consultation with patients to examine or monitor their state of health. Consultation may lead to technical procedures, patient education or even preventative measures.
During a consultation, the physician expresses an opinion on the patient’s symptoms and may establish a diagnosis. They also provide advice to patients and most often prescribe a treatment or treatment protocol.
In Healthcare Market Research, we re-enact Consultations Live in-facility. Several physicians receive patients in succession as in real life. After observing the consultations without asking any questions, a debriefing session with each physician enables to:
- Explain the diagnosis process
- Discuss patient management
- Assess the way in which patient personality and history influence physicians’ choices
- Understand the criteria behind treatment choices