In real life, Focus Groups are a tried & tested method for qualitative studies. They enable to stimulate the production of ideas and build new concepts by encouraging discussion between participants.
But how is this possible when there are few prescribers in a given specialty and who also practice in healthcare establishments that are geographically far apart or even in several countries as is the case for example for some specialties in oncology, haematology, orphan diseases, etc.?
In Healthcare Market Research, we hold Online Focus Groups regrouping prescribers who are few and far between and spread out over several regions or countries. Our clients can follow the Focus Groups in real time and interact Live with the moderator.
Online Focus Groups come with numerous advantages:
- Possibility of bringing together physicians from specialties with a restricted physician population spread out over several regions / countries
- No travel time or Viewing Facility costs
- No specific equipment required apart from a computer
- Multi-media content can easily be integrated