In real life, office and hospital-based GPs/specialists have consultation with patients to examine or monitor their state of health. Consultation may lead to technical procedures, patient education or even preventative measures.

During a consultation, the physician expresses an opinion on the patient’s symptoms and may establish a diagnosis. They also provide advice to patients and most often prescribe a treatment or treatment protocol.

In Healthcare Market Research, we re-enact Consultations Live in-facility. Several physicians receive patients in succession as in real life. After observing the consultations without asking any questions, a debriefing session with each physician enables to:

  • Explain the diagnosis process
  • Discuss patient management
  • Assess the way in which patient personality and history influence physicians’ choices
  • Understand the criteria behind treatment choices