In real life, the gathering of patient cases directly from your prescribers is a formidable quantitative and qualitative tool to evaluate prescription attitudes and behaviour.
However, as time goes by, patient cases become increasingly complicated, lines of treatment are replaced, the patient flow becomes more complex, and treatment strategies are increasingly assessed in multi-disciplinary groups.
Information pertaining to patients is increasingly sought for at the source, so at the HCP practice itself and directly in patient reports.
In Healthcare Market Research, we use CAPI (Computer Assisted Personal Interviewing) for Quantitative studies with your prescribers directly on the location of their practice to gather complex patient cases.
The interviewer carries out their interviews face to face with a tablet on which the fieldwork manager will have first transferred all the information required for the study.