In real life, collage is a powerful ally of creative visualisation. The idea is to actually produce the ideal poster by drawing or making a collage with visuals, photographs, sentences or letters cut out from books or magazines and then to stick them all on a board.

From a therapeutic standpoint, some physicians and psychiatrists advocate creative visualisation for patients suffering from skin, cardio-respiratory or pulmonary disorders, sexual dysfunction or even numerous forms of cancers.

In Healthcare Market Research, we use this collage technique to enable participants, so both patients and HCPs, to express their creativity other than through words. Whether the objective is to elaborate concepts or visuals, imagine new offers or even build up new stories, this technique enables to really head off the beaten track and on a quest for innovation and differentiation.