In real life, immersion is the most objective and satisfactory way of understanding an organisation, a group, or an environment. It is possible to detect expectations but also an above all dysfunction, frustrations, regrets lying at the origin of needs and potential expectations.
One does not see or feel the same things when observing from the outside or when immersed in the environment itself.
In Healthcare Market Research, when we seek to identify the needs of hospital-based specialists so as to suggest innovative services, it is indispensable to physically immerse ourselves in their environment.
We accompany several hospital-based specialists in the care pathway for several days. By observing the behaviour, interactions with medical teams, the work organisation and processes as well as therapeutic strategies when at the patient’s bedside, we can identify dysfunction, frustrations and disappointments of the medical team which you may be able to address with truly innovative solutions.