Company reputation stems from how customers and stakeholders view you in the market. Good company reputation is based on strong value proposition and vice versa. Bringing to light the baseline of your company’s reputation provides you with the bearings you need to build a strong value proposition.

Portfolio assessment offers a strong foundation to design a clear value proposition. It identifies the perceived value of each existing product and highlights opportunities to extend or improve the product portfolio.

Having gained insight into your company’s reputation and portfolio needs, explore your unique selling points to differentiate yourself in a competitive landscape. This will bring the flavor of your company’s value proposition to the forefront.

Stories are what keep us moving forward. Values are what drive our behavior. Working on your value stories ensures you continue motivating your customers to choose your company/products.