The success of any healthcare product communication strategy: It relies on identifying the most relevant characteristics of healthcare products that will appeal to the target audience. The healthcare industry is constantly evolving, and with that comes the need for...

Setting the right price for an OTC healthcare product or medical device can be a challenging task. On the one hand, you want to price your product high enough to ensure profitability and provide value to your shareholders. On the other hand, you want to ensure that...

Performance Measurement in Healthcare Industry: The healthcare industry is a complex and dynamic environment that requires continuous improvement and optimization to provide high-quality care to patients. Performance measurement in healthcare industry and the ability...

Measuring the importance and appeal of your product's attributes about prescription is critical to the success of any new product launch. Understanding what prescribers value most about a product can help guide decisions on marketing strategies, resource allocation,...

In real life, the optimum study methodology to be used to gather qualitative information remains a recurring question: should Focus Groups or IDIs be the priority, and what is the rationale? Focus Groups should be the priority whenever seeking a consensus and...

In real life, facial expression analysis is important to behavior and non-verbal communication. Facial macro-expressions such as smiling, grimacing, or surprise are the easiest to interpret. But facial micro-expressions are much harder to detect, yet they can give...