More and more patients want to be actively engaged in treatments for their illnesses. What drugs are available on the market? Are there any alternatives? What are the side effects? This is the sort of information that today’s patients want to know. Patients’ trust in...
In real life, client satisfaction has been at the very heart of marketing strategies for the last four decades. Client satisfaction was previously perceived as going hand in hand with quality or value of the offer, and considered as automatically fostering loyalty, in...
In real life, estimating the potential of a new product requires a benchmarking process with similar products that have been launched but also a quantitative assessment of the attitudes and behaviours of targets with regard to the new offer. We first of all establish...
In real life, the choice of a product or service revolves around a complex mechanism based on the assessment of the various characteristics/attributes of a product or service. Consumers do not make up their minds based only on one attribute in a purchase situation....
In real life, price is the value that an individual is prepared to pay for a product or service. Deciding on the right price takes three main criteria into account: Cost price of a product or service The margin the manufacturer wishes to apply The amount the client is...
In real life, Tracking or monitoring studies are used to follow information in real time. They enable to carry out instantaneous measurement (several waves), follow evolution over time, uncover trends and proceed with comparisons. Tracking helps heads of Marketing...
By accessing our website, you agree to our use of cookies and similar technologies (“Cookies”) and the collection of information from your PC/Laptop or other computing device you may use whilst taking part in our online research activities as outlined below.
Our website collects information using 'cookies' and functionally similar technologies. Cookies are small files stored on your computer. Specifically, in respect of cookies, further details of what cookies are can be found by visiting www.aboutcookies.org.AcceptPrivacy policy
