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Rebuilding trust with patients

by FMR Global | Sep 7, 2018 | The secrets to understanding your clients

More and more patients want to be actively engaged in treatments for their illnesses. What drugs are available on the market? Are there any alternatives? What are the side effects? This is the sort of information that today’s patients want to know. Patients’ trust in...
The secret to measuring client satisfaction taking the emotional dimension into account

The secret to measuring client satisfaction taking the emotional dimension into account

by FMR Global | Mar 23, 2017 | The secrets to understanding your clients

In real life, client satisfaction has been at the very heart of marketing strategies for the last four decades. Client satisfaction was previously perceived as going hand in hand with quality or value of the offer, and considered as automatically fostering loyalty, in...
The secret to estimating the potential of a new product amongst its prescribers

The secret to estimating the potential of a new product amongst its prescribers

by FMR Global | Mar 23, 2017 | The secrets to understanding your clients

In real life, estimating the potential of a new product requires a benchmarking process with similar products that have been launched but also a quantitative assessment of the attitudes and behaviours of targets with regard to the new offer. We first of all establish...
The secret to identifying your product’s most relevant characteristics to be focused on in your communication strategy

The secret to identifying your product’s most relevant characteristics to be focused on in your communication strategy

by FMR Global | Mar 23, 2017 | The secrets to understanding your clients

In real life, the choice of a product or service revolves around a complex mechanism based on the assessment of the various characteristics/attributes of a product or service. Consumers do not make up their minds based only on one attribute in a purchase situation....
The secret to setting the right price for an otc healthcare product or medical device

The secret to setting the right price for an otc healthcare product or medical device

by FMR Global | Mar 22, 2017 | The secrets to understanding your clients

In real life, price is the value that an individual is prepared to pay for a product or service. Deciding on the right price takes three main criteria into account: Cost price of a product or service The margin the manufacturer wishes to apply The amount the client is...
The secret to measuring evolution of performance and undertaking corrective action in real time

The secret to measuring evolution of performance and undertaking corrective action in real time

by FMR Global | Mar 22, 2017 | The secrets to understanding your clients

In real life, Tracking or monitoring studies are used to follow information in real time. They enable to carry out instantaneous measurement (several waves), follow evolution over time, uncover trends and proceed with comparisons. Tracking helps heads of Marketing...
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