New hope with gene therapy

Since the first gene sequencing discoveries of the 1960s, the importance of DNA in medical research has constantly been increasing. Gene therapy is the process by which a similar, healthy gene replaces an abnormal gene. Nearly 6,000 illnesses caused by genetic defects...

Marketing in Healthcare – News Trends

Marketing for pharmaceutical companies has changed in recent years. Physicians are no longer the only targets for marketing campaigns, as empowered patients now have an increasing say in the final decision on treatment. Internet searches for medications and...