Healthcare in Emerging Markets: Challenges & Opportunities Emerging countries are experiencing continuous population growth that has quickly outpaced the quality of their stagnant healthcare delivery infrastructures. The so-called BRICS countries (Brazil, Russia,...
7Ps of pharmaceutical marketing and how it can be used to create successful marketing campaigns: Unlike other industries, drug companies cannot decide to place their products on the market alone. A national agency makes the final decision and must also approve the...
7 Tips that will help to Know about new trends in the pharma industry Let’s discuss the new trends in pharma marketing studies: Data collection techniques have been quickly evolving in the new digital landscape, leading to sweeping changes in the upstream...
More and more companies from outside the pharmaceutical industry are investing in this sector, having noted its huge potential for growth. The Internet giant Google recently won a patent for a connected wristband to treat cancer. The wristband is used in conjunction...
Social Media Effects on Mental Health: The rise of social media has revolutionized the way we communicate and connect with others. With the click of a button, we can share our thoughts, experiences, and emotions with millions of people worldwide. While social media...
Pharmaceutical Marketing In 2025: Between 2014 and 2018, annual growth in the healthcare market will be 4 to 7 percent, and will reach the US$ 1 trillion mark by 2018. Considering the growing populations in emerging countries and their increasing healthcare needs, IMS...
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