Healthcare in Emerging Markets: Challenges & Opportunities Emerging countries are experiencing continuous population growth that has quickly outpaced the quality of their stagnant healthcare delivery infrastructures. The so-called BRICS countries (Brazil, Russia,...
7Ps of pharmaceutical marketing and how it can be used to create successful marketing campaigns: Unlike other industries, drug companies cannot decide to place their products on the market alone. A national agency makes the final decision and must also approve the...
7 Tips that will help to Know about new trends in the pharma industry Let’s discuss the new trends in pharma marketing studies: Data collection techniques have been quickly evolving in the new digital landscape, leading to sweeping changes in the upstream...
Pharmaceutical Marketing In 2025: Between 2014 and 2018, annual growth in the healthcare market will be 4 to 7 percent, and will reach the US$ 1 trillion mark by 2018. Considering the growing populations in emerging countries and their increasing healthcare needs, IMS...
Presence of Digital technology in pharmaceutical Industry The growing presence of digital technology in pharmaceutical industry is not only making the industry more efficient, but it is also improving patient outcomes. We will explore some of the ways digital...
The Need for Pharmaceutical Innovation Pharmaceutical Innovation: The pharma industry has traditionally been slow to innovate, primarily due to the significant investment required to bring new drugs and treatments to market. However, with the rise of digital...
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