[vc_row content_placement=”middle” content_width=”fullwidth” css=”.vc_custom_1478174520253{background: #dddddd url(http://fmrglobalhealth.com/wp-content/uploads/2016/10/FMR_website_Qualitative_Market_Research_Header-02.png?id=1330) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”Qualitative Market Research” font_container=”tag:h1|font_size:60px|text_align:center|color:%23ffffff” google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”shadow”][vc_empty_space height=”130px”][/vc_column][/vc_row][vc_row el_class=”container”][vc_column][vc_single_image image=”1470″ img_size=”medium” alignment=”center” css_animation=”appear” el_class=”title_img”][vc_tta_tabs active_section=”1″ css=”.vc_custom_1479819739222{margin-top: 30px !important;}”][vc_tta_section title=”Targets” tab_id=”targets”][vc_row_inner][vc_column_inner width=”1/2″][icon_box title=”Payers” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”KOLs” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Hospital Managers” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Specialists” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”General Practitioners” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Pharmacists” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Nurses” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Patients” icon_fontawesome=”fa fa-check-square-o”][/vc_column_inner][vc_column_inner width=”1/2″][icon_box title=”Consumers” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Caregivers” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Sales Reps” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Biologists” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Hospital / Nursing Home Management” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Industry Players” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Channel Partners” icon_fontawesome=”fa fa-check-square-o”][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Methodology” tab_id=”methodology”][vc_row_inner][vc_column_inner width=”1/2″][vc_toggle title=”Face to face IDIs” style=”rounded_outline” color=”green” size=”lg” custom_font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000|line_height:28px” custom_use_theme_fonts=”yes” el_id=”1479288782239-83b28091-b5af” use_custom_heading=”true”]
- Identification of individual rational and emotional criteria which explain motivations and barriers
- Insight into deep-rooted individual attitudes
- Explanation of individual strategies
[/vc_toggle][vc_toggle title=”Triads, mini-groups and FGs” style=”rounded_outline” color=”green” size=”lg” custom_font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000|line_height:28px” custom_use_theme_fonts=”yes” el_id=”1479288782355-3a0eabba-231a” use_custom_heading=”true”]
- Methods that appeal to interviewees because they encourage discussion and enable us to pinpoint areas of consensus
- Possibility of mixing several profiles to stimulate debate, make any consensus even more revealing and identify sticking points
- True interaction between participants to stimulate the production of ideas and create new concepts
- Ideal for creative sessions using role play and projective exercises
[/vc_toggle][vc_toggle title=”Online communities 2.0″ style=”rounded_outline” color=”green” size=”lg” custom_font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000|line_height:28px” custom_use_theme_fonts=”yes” el_id=”1479288782459-68df221e-55ff” use_custom_heading=”true”]FMR GLOBAL HEALTH helps you set up, recruit and manage your online communities via Smartphone, tablet or Internet browser
HCPs or patients / consumers recruited are hosted on our platform in compliance with regulations
- Forums
- Daily uploading of videos
- Image sharing
- Blogs
- Questionnaires
- Online workshops
- Individual activities
- Questions of the day
- Brainstorming
- Discussions and chats
[/vc_toggle][vc_toggle title=”Hospital Day-in-life” style=”rounded_outline” color=”green” size=”lg” custom_font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000|line_height:28px” custom_use_theme_fonts=”yes” el_id=”1479288782550-50206a2e-cdee” use_custom_heading=”true”]This is a total immersion process aiming to better understand the organisation, choice rationale, interactions, needs, expectations and decisions of your target in their hospital setting
- Your moderator will accompany hospital-based HCPs during an entire working day: interaction with teams in the departments, participation in hospital staff meetings, consultations, prescriptions, etc.
- The moderator asks the HCP questions arising from their various observations, depending on the type of information they are trying to gain insight into
The discussions between the moderator and the HCP revolve around the situations observed and thus enable to gain an understanding into attitudes and to explain behaviors[/vc_toggle][icon_box title=”IDIs on site of practice” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Mystery shopping” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Market characterization” icon_fontawesome=”fa fa-check-square-o”][/vc_column_inner][vc_column_inner width=”1/2″][vc_toggle title=”Web-assisted TDIs” style=”rounded_outline” color=”green” size=”lg” custom_font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000|line_height:28px” custom_use_theme_fonts=”yes” el_id=”1479288783254-1d15bf58-e9ce” use_custom_heading=”true”]
- The same expert moderator carries out all the interviews in a geographical area
- More flexibility for the HCP or patient/consumer
- Interviews spread out across the geographical area targeted
- Possibility to show visuals via our totally secure Online platform
[/vc_toggle][vc_toggle title=”Workshops” style=”rounded_outline” color=”green” size=”lg” custom_font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000|line_height:28px” custom_use_theme_fonts=”yes” el_id=”1479288783382-6ca6cbb2-8623″ use_custom_heading=”true”]
- Method that appeals to interviewees because it encourages discussion and enables us to pinpoint areas of consensus
- Possibility of mixing several profiles to stimulate debate, make any consensus even more revealing and identify sticking points
- True interaction between participants to stimulate the production of ideas and create new concepts
- Ideal for creative sessions using role play and projective exercises
[/vc_toggle][vc_toggle title=”Ethnographic interviews” style=”rounded_outline” color=”green” size=”lg” custom_font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000|line_height:28px” custom_use_theme_fonts=”yes” el_id=”1479288783634-04ad09d8-b943″ use_custom_heading=”true”]Ethnographic interviews are first and foremost the art of observation.
The Ethnographer seeks above all to observe the interviewee, listen, understand their emotional stance, and penetrate levels of reality which are not normally expressed in conventional interviews.
They strive to get respondents to delve deep within themselves and share their views through their own story.
They encourage the respondent to express themselves freely and in the manner in which they personally see fit:
- Recreating “life experiences
- Using projective exercises to express a state of mind and feelings
- Resorting to very open questioning based on less strict discussion guidelines
[/vc_toggle][vc_toggle title=”IDIs on site of congress” style=”rounded_outline” color=”green” size=”lg” custom_font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000|line_height:28px” custom_use_theme_fonts=”yes” el_id=”1479288783751-1ba77674-fd97″ use_custom_heading=”true”]FMR GLOBAL HEALTH offers you the possibility to meet physicians of different nationalities attending the same international congresses as you.
- In-depth IDIs outside the congress, in a studio or hotel equipped with the necessary viewing facilities.
- These IDIs can be completed with the addition of a corridor survey :
Physician questionnaires using tablets in the aisles of the exhibition area, or at the congress exit point with a set of questions defined with our client.
[/vc_toggle][icon_box title=”In-home visits” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Journals” icon_fontawesome=”fa fa-check-square-o”][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Types of Projects” tab_id=”types-of-projects”][vc_row_inner][vc_column_inner width=”1/2″][icon_box title=”Exploratory research” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Brand assessment ” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Usage and attitudes” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Positioning” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Gaps assessment” icon_fontawesome=”fa fa-check-square-o” url=”#”][/vc_column_inner][vc_column_inner width=”1/2″][icon_box title=”Creative concept evaluation” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Communication creation” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Deep dive research” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Patient flow and journey” icon_fontawesome=”fa fa-check-square-o” url=”#”][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Creative Exercises” tab_id=”creative-exercises”][vc_row_inner][vc_column_inner width=”1/2″][icon_box title=”Psychological drama” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”State of mind” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Image display” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Thought bubbles ” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Snowman” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Fruitful tree” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”War-games” icon_fontawesome=”fa fa-check-square-o” url=”#”][/vc_column_inner][vc_column_inner width=”1/2″][icon_box title=”One destiny” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Imaginary house” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Noah’s Ark” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Taboo” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Patient flow” icon_fontawesome=”fa fa-check-square-o” url=”#”][icon_box title=”Two baskets” icon_fontawesome=”fa fa-check-square-o” url=”#”][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Therapeutic Areas” tab_id=”therapeutic-areas”][vc_row_inner][vc_column_inner width=”1/2″][icon_box title=”Anaesthesiology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Cardiology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Central Nervous System” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Dermatology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Endocrinology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Fertility” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Gastroenterology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Haematology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Inflammatory Diseases” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Immunology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Infectious Diseases” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Intensive Care” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Medical Devices” icon_fontawesome=”fa fa-check-square-o”][/vc_column_inner][vc_column_inner width=”1/2″][icon_box title=”Metabolism” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Oncology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Ophthalmology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Orphan Diseases” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Pain Management” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Respiratory and Allergology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Radiology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Rheumatology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Urology” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Vaccines” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Women’s Health” icon_fontawesome=”fa fa-check-square-o”][icon_box title=”Others” icon_fontawesome=”fa fa-check-square-o”][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_tabs][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row]