Qualitative Market Research

• Identification of individual rational and emotional criteria which explain motivations and barriers
• Insight into deep-rooted individual attitudes
• Explanation of individual strategies

• Methods that appeal to interviewees because they encourage discussion and enable us to pinpoint areas of consensus
• Possibility of mixing several profiles to stimulate debate, make any consensus even more revealing and identify sticking points
• True interaction between participants to stimulate the production of ideas and create new concepts
• Ideal for creative sessions using role play and projective exercises

FMR GLOBAL HEALTH helps you set up, recruit and manage your online communities via Smartphone, tablet or Internet browser

HCPs or patients / consumers recruited are hosted on our platform in compliance with regulations

• Forums
• Daily uploading of videos
• Image sharing
• Blogs
• Questionnaires
• Online workshops
• Individual activities
• Questions of the day
• Brainstorming
• Discussions and chats

This is a total immersion process aiming to better understand the organisation, choice rationale, interactions, needs, expectations and decisions of your target in their hospital setting

• Your moderator will accompany hospital-based HCPs during an entire working day: interaction with teams in the departments, participation in hospital staff meetings, consultations, prescriptions, etc.
• The moderator asks the HCP questions arising from their various observations, depending on the type of information they are trying to gain insight into

The discussions between the moderator and the HCP revolve around the situations observed and thus enable to gain an understanding into attitudes and to explain behaviors

• The same expert moderator carries out all the interviews in a geographical area
• More flexibility for the HCP or patient/consumer
• Interviews spread out across the geographical area targeted
• Possibility to show visuals via our totally secure Online platform

• Method that appeals to interviewees because it encourages discussion and enables us to pinpoint areas of consensus
• Possibility of mixing several profiles to stimulate debate, make any consensus even more revealing and identify sticking points
• True interaction between participants to stimulate the production of ideas and create new concepts
• Ideal for creative sessions using role play and projective exercises

Ethnographic interviews are first and foremost the art of observation.

The Ethnographer seeks above all to observe the interviewee, listen, understand their emotional stance, and penetrate levels of reality which are not normally expressed in conventional interviews.

They strive to get respondents to delve deep within themselves and share their views through their own story.

They encourage the respondent to express themselves freely and in the manner in which they personally see fit:

• Recreating “life experiences
• Using projective exercises to express a state of mind and feelings
• Resorting to very open questioning based on less strict discussion guidelines

FMR GLOBAL HEALTH offers you the possibility to meet physicians of different nationalities attending the same international congresses as you.

• In-depth IDIs outside the congress, in a studio or hotel equipped with the necessary viewing facilities.
• These IDIs can be completed with the addition of a corridor survey :
  Physician questionnaires using tablets in the aisles of the exhibition area, or at the congress exit point with a set of questions defined with our client.