Breaking Barriers: Recruitment in Primary Market Research-Overcoming Cultural and Regulatory Challenges in Global
FMR Global Health is an international primary market research, working across borders with healthcare and life science companies. Primary market research, in this continuously growing industry, is exceedingly important because it can reveal industry trends and help...
Ethical Consideration of AI Transforming Consumer Insights: 4 Primary Users
AI Transforming Consumer Insights AI transforming Consumer Insights: A new generation of AI-enabled Consumer Intelligence (AICI) solutions has emerged, and will continue to emerge, to help brands navigate the overwhelming amount of consumer-generated data. The demands...
Bayer’s Shift from Women’s Health to Four Core Therapeutic Areas: Implications and Insights for Market Research Companies
Bayer’s, one of the world’s largest pharmaceutical and biotech companies, has announced to shift its focus from women’s health to four different therapeutic areas: oncology, cardiovascular, neurology, and rare diseases/immunology. While this shift may...
Real-Time Social Listening: a Powerful Tool in the Medical Devices Industry
Real-Time Social Listening: a Powerful Tool in the Medical Devices Industry Are you curious about the true meaning and potential benefits of real-time social listening? In this article, we’ll explore the essence of social listening and its immense value for the...