For many of us, it’s become second nature to look on the Internet for information about symptoms, caregivers and available medication. As is the case with self-diagnosis, the information provided by pharma companies is evolving to better meet patients’ needs.

Communicating with caregivers is no longer enough for pharma companies. The patient has become an empowered part of the decision-making process, and may influence the choice of medication that is ultimately prescribed. This is where digital methods become important.

Patients use social networks and news websites to find the medical data they need. The traditional channels of communication used by pharma companies must evolve to establish direct contact with the end customer—the patient.

A patient’s confidence in the pharmaceutical company can also be essential. Now that the Internet has become an important tool for patients, pharma companies must adapt to this new playing field and establish a strong digital footprint.