4 Key tips to identify objective and subjective criteria related to your health care product.
In today’s healthcare market, it’s not enough to simply have a good product. Consumers are bombarded with countless healthcare options, each claiming to be the best, so it’s important to have a strong and positive image of your product in order to stand out. However, creating a strong image for your healthcare product can be difficult, especially when it comes to identifying the right criteria to focus on.
In real life, some board games are a real source of inspiration and Taboo is one of these. Taboo is a card game with words to be guessed (e.g. diabetic) and Taboo words that should not be used when trying to hint at the first word (e.g. sugar, glucose, injection, insulin, control). With Taboo, expression, and creativity take the centre stage to help describe the words! Taboo is the ideal game to bring a group together and have a fun and highly productive time!
You have understood by now that the objective in a game of Taboo is to get a team member to guess a word without using certain forbidden words referred to as Taboo words.
In Healthcare Market Research, we have adapted this board game to work on the image of drugs. The exercise is performed in the framework of a five-person Workshop. The moderator selects one participant whom they ask to go and stand by a Paper Board some distance away from the other four participants. The moderator then shows the participants who remained seated a card on which is printed the name of a drug as well as the words that should not be used (manufacturer name, molecule name etc.). These are the Taboo words (which would make guessing easy).
The four participants who remained seated must try to get their peer standing by the Paper Board to guess the name of the product without ever saying the Taboo words (forbidden/obvious words) written on the card. This exercise is repeated for your product and those of the main competitors.
We’ll explore the secret to identifying objective and subjective criteria related to the image of your healthcare product.
Objective criteria are measurable and quantifiable factors that can be analyzed and compared between different products. These criteria are important because they can provide consumers with a clear understanding of the benefits and drawbacks of each product, and can help them make informed decisions.
- Quality and Safety
Quality and safety are two key objective criteria that are important in the healthcare industry. Consumers want to know that the products they use are safe, effective, and high quality. This can be measured by conducting clinical trials and safety studies, and by obtaining certifications from regulatory bodies such as the FDA.
Price is another objective criterion that consumers take into consideration when choosing healthcare products. It’s important to price your product competitively, without sacrificing quality or safety.
Convenience is another objective criterion that can influence the image of your healthcare product. Consumers want products that are easy to use, convenient to purchase, and readily available.
Efficacy is another objective criterion that is important in the healthcare industry. Consumers want products that are effective at treating their conditions and providing relief. This can be measured through clinical trials and studies.
Subjective criteria are more difficult to measure, as they are based on personal opinions and perceptions. However, these criteria can still have a significant impact on the image of your healthcare product.
- Brand Reputation
Brand reputation is a subjective criterion that can greatly influence the image of your healthcare product. Consumers are more likely to choose products from brands they know and trust. Building a strong brand reputation takes time and effort, but can pay off in the long run.
- Customer Reviews
Customer reviews are another subjective criterion that can influence the image of your healthcare product. Positive reviews can help build trust and credibility, while negative reviews can hurt your image. It’s important to actively monitor and respond to customer reviews to address any concerns and improve the overall image of your product.
- Packaging and Design
Packaging and design are other subjective criterion that can influence the image of your healthcare product. Consumers are drawn to products that are visually appealing and well-designed. Investing in high-quality packaging and design can help improve the overall image of your product.
- Brand Values
Brand values are another subjective criterion that can influence the image of your healthcare product. Consumers are increasingly interested in purchasing products from companies that share their values and beliefs. It’s important to communicate your brand values clearly and authentically in order to build trust and loyalty with consumers.
The Secret to Identifying Objective and Subjective Criteria
The secret to identifying the right objective and subjective criteria for your healthcare product is to understand your target audience. Conducting market research, focus groups, and surveys can help you gain insights into what your target audience values most in healthcare products. This information can help you prioritize the criteria that are most important to your target audience and improve the overall image of your product.
Another important factor to consider is your competition. Analyzing the strengths and weaknesses of your competitors can help you identify areas where you can differentiate your product and improve its image.
Creating a strong and positive image for your healthcare product requires a deep understanding of both objective and subjective criteria. By focusing on the right criteria, you can improve the overall image of your product.
In conclusion, developing a strong and positive image for your healthcare product is crucial in today’s competitive market. Objective criteria such as quality, safety, price, and efficacy are important to measure and communicate to consumers. However, subjective criteria such as brand reputation, customer reviews, packaging and design, and brand values also play a significant role in influencing the image of your product.
The key to identifying the right criteria is to understand your target audience and continuously monitor and adjust your marketing strategies and product offerings based on their feedback and needs. Leveraging the power of digital marketing and providing a positive customer experience can also help differentiate your product from the competition and build a loyal customer base.
By prioritizing both objective and subjective criteria and continuously working to improve the image of your healthcare product, you can gain a competitive edge and establish a strong and positive reputation in the healthcare industry.